Change how you engage with
your business and its finances

Whether you want to grow your business, to increase your business or personal reserves, or make your business sustainable, changing how you engage with your business finances will help you do this more effectively.

earthAconter works with individuals who want to make a difference in the world to change how they engage with their business and its finances so they can make a bigger impact in both their own lives and the world as a whole.


Why the programme may be for you

Financial Awareness

Develop a method to maintain awareness of your finances and what they mean

01

Save Time

Focus more time on your business and not wasting time on periodic financial panics

02

Cash Management

Maintain ample working capital and avoid unplanned use of overdraft or line of credit

03

Get There Quicker

Professional sports players have a coach to sustain high performance - why not you?

04

Reduce Anxiety

Avoid the "head in the sand" approach and the stress when financial problems arise

05

Integrated Plan

Ensure financial indicators align with future business strategy and plans

06

. . .

"It is good to do a financial review and to learn what is happening. There is nothing scary about looking at the numbers."

"I sat down and completed the spreadsheet to forecast the income and expenses. It is such a great tool to aid my business."

"I had not realised how the beliefs and feelings that we have also impact our approach to business finances."

Services

earthAconter provides unique training programmes for groups and individuals, drawing on many years of experience in business finance and coaching. The objective is to help business owners develop an understanding and comfort of their finances.

These programmes aim to reconnect individuals to their business finances, be clear on their story, and know how to understand and use the information their business is telling them while creating empowering beliefs and putting systems and structures in place

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About

Lyn Man is a Certified Management Accountant, a Certified Professional Coach and founder of earthAconter.

She has over 20 years experience working within businesses of all sizes – including multinational corporations, small businesses, charities, and start-ups - in roles ranging from trainee accountant to Financial Controller and Divisional Finance Director. Her experience working closely with the business functions has given her great insights as to how financial information can help move a business forwards and how beliefs can hamper this growth.

During her time working closely with Business Heads and Directors, Lyn gained many insights as to how business information was key to understanding what was happening within the business and to be able to move it forward. She also observed how the way they engaged with their business finances and certain beliefs could impact the business.

Lyn certified as a coach 8 years ago and has since explored further how beliefs and the stories we tell ourselves impact our lives, and now combines her skill sets to help impact driven business owners change the way they engage with their business finances to create businesses which are sustainable for the owner, the business and which make a difference in the world. As one client recently said ‘It helps me focus and make conscious decisions about my business instead of just reacting, which is what I have previously done.

Five facts about Lyn:

  • She wanted to be a National Geographic photographer when she grew up rather than an accountant!
  • She went to Romania after the fall of Ceausescu, and inspired a small group to help her raise money and a truck of supplies for an orphanage there.
  • She loves being in the mountains as they ground her.
  • Her Discovery Insights report has her as 50% red and 50% green - a creative motivator!
  • She may live and have been born in England, but living in both Scotland and Switzerland embedded them both deeply in her heart

Why earthAconter?

Aconter is the old French word meaning to account and to tell and our business finances both tell a story and account for what has happened.

We all impact the earth and therefore our story, and that of our businesses, also accounts for the earth.

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Frequently Asked Questions

What are the benefits?

  • Financial awareness

    • Understand the financial health of your business. Do not leave the finances solely to a bookkeeper or accountant; engage with them to determine if they are consistent with your objectives.

  • Save Time

    • If you capture your finances in a way that reflects your story, you will be able to pull appropriate information to support decision making and save time with financial matters.

  • Cash Management

    • Avoid losing track of you finances and incurring instances when cash inflows and outflows fail to match up requiring a draw on an overdraft or line of credit.

  • Get There Quicker

    • Professional sports players have a coach to help them sustain high performance. Business owners can benefit from the same approach.

  • Reduce Anxiety

    • Not knowing the full extent of your finances can create an underlying anxiety as you do not feel in control of what is going on.

  • Integrated Plan

    • When you don't engage with your finances, it will be difficult to create an integrated plan. Many people create a number of plans in their business such as a strategic plan, a marketing plan, a product plan, and possibly a budget; however, by making an integrated plan you can ensure the plan flows all the way from the vision to your forecast.

How much time is required?

The group programme is scheduled to run over 12 months requiring a one-hour call every two weeks and a one-hour exercise every week. It is specifically devised to encourage business owners to invest time in further education and developing their business without impacting operations.

The individual programme is run over 14 weeks and requires a one-hour call every two weeks with a one-hour exercise every week. This schedule is designed for those business owners who want to make a quick change to how they approach their business and its finances.

Why should a business owner devote time to focus on the finances?

Many business owners feel that there is never enough time in the day to address the daily tasks much less to consider other matters such as the finances. Frequently, the finances are turned over to a bookkeeper or an accountant and only considered again if there is a problem. The course develops a simple, appropriate, and ongoing framework for each owner to understand and monitor the finances with a modest time commitment.

Through learning tools to understand what your finances are telling you about your business you are able to discover more about your business and make informed decisions. At the same time learning about how you interact with your finances allows you to identify and change any beliefs which are holding you and your business back.

The course develops a simple, appropriate, and ongoing framework for each owner to understand and monitor the finances with a modest time commitment.

How will knowing and understanding my finances help me?

Financial information ultimately shows you if you are moving forwards with your vision and your story. Whether you are creating a sustainable business or wanting to grow, it will provide supportive information which allows you to understand your business and make informed decisions.

What are the programme options?

The programmes are designed to be taken in a group or individually. The recommended group format is for owners who would enjoy the interaction with other owners and benefit from their observations, questions and experiences. The individual format is for owners interested in a focused one-on-one training programme with dedicated coaching and perhaps wanting more privacy. The final option is for individual business finance consultation, coaching and training on an hourly basis. This option may be best when starting a business or for further advice after taking the full programme.

What do I take away from the course?

Each module includes a 15 to 20 page document detailing the topics covered (including the exercises). The text is substantial and sufficient for review in the future to maintain an active monitoring of the business finances. In addition, the material will likely include notes taken during calls, email exchanges, and references to other information. The intangible value is a better understanding of your business finances and its performance indicators.

Contact Details

Interested ...

Please contact me to arrange a free consultation to discuss your business and the programme that best suits your needs.

lyn@earthAconter.com

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